整合营销类外文文献毕业论文（期刊论文，学位论文）有哪些 ...
本文是为大家整理的整合营销主题相关的10篇外文毕业论文文献， 包括5篇期刊论文，5篇学位论文，为整合营销选题相关人员撰写毕业论文提供参考。
1.[期刊论文]A process view of the role of integrated marketing communications during brand crises
标题翻译:整合营销传播在品牌危机中的作用的过程视图
期刊：《Qualitative Market Research》 | 2019 年第 3 期
摘要：Purpose - This paper aims to explore the internal processes that can enable firms to identify and effectively respond to brand crises, with various groups coordinating and cooperating with each other, and also propose a guiding framework relevant for both managers and researchers. Design/methodology/approach - A grounded theory methodology was adopted. Data collection included open-ended interviews with 13 executives representing the integrated marketing communications (IMC) function, the integrated corporate communications function and external agencies supporting firms while navigating crises. Findings - Results revealed a three-stage process of internal coordination efforts during crises: sensing or scanning the environment and gathering insights regarding crises, informing or disseminating these insights throughout the organization to create transparency and responding or reacting to the event via a coordinated effort. Research limitations/implications - The framework does not directly incorporate input from consumers or customer contact employees, both of which may be relevant. Practical implications - Findings offer direction for managers to establish processes that prepare for and potentially reduce crises' negative consequences. In addition, this study reveals the importance of decision-makers being vigilant regarding social media's influence on such a process. Originality/value - The conceptual framework moves beyond previous brand crisis research, provides insight into the processes firms use to successfully manage crises and reveals the relevant factors related to internal coordination.
摘要翻译：目的-本文旨在探讨内部流程，该流程可以使公司识别和有效应对品牌危机，并与各个小组进行相互协调和合作，并提出与管理人员和研究人员均相关的指导框架。设计/方法/方法-采用扎根的理论方法。数据收集包括对13位高管的不限成员名额采访，这些高管代表了整合营销传播（IMC）功能，整合的企业传播功能以及在应对危机时支持公司的外部机构。调查结果-结果揭示了危机期间内部协调工作的三个阶段：感知或扫描环境并收集有关危机的见解，在整个组织内通知或传播这些见解，以提高透明度，并通过协调一致的努力对事件做出响应或做出反应。研究局限性/含义-该框架未直接合并来自消费者或与客户联系的雇员的输入，这两者可能是相关的。实际意义-调查结果为管理人员建立可预见并可能减少危机负面影响的流程提供了指导。此外，这项研究还揭示了决策者对社交媒体对这一过程的影响保持警惕的重要性。原创性/价值-概念框架超越了以往的品牌危机研究，提供了对企业成功管理危机所使用的流程的洞察力，并揭示了与内部协调相关的因素。
关键词：Brand image；Crisis communication；Corporate image；Marketing；Integrated marketing communications；Corporate communications
关键词翻译：品牌形象；危机沟通；公司形象；市场营销；集成式营销传播；企业通讯
链接：https://www.zhangqiaokeyan.com/academic-journal-foreign_qualitative-market-research_thesis/0204113284986.html
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2.[期刊论文]Integrated marketing channel relationships: integration dimensions and channel performance
标题翻译:整合营销渠道关系：整合维度和渠道绩效
期刊：《The Journal of Business & Industrial Marketing》 | 2019 年第 6 期
摘要：Purpose - Inter-firm integration is a multidimensional concept. This study aims to examine the performance effects of two aspects of inter-firm integration, coordination integration and authority integration, and their co-alignment with strategic and contextual factors.Design/methodology/approach - The author conducted a quantitative empirical study using survey data of Japanese manufacturing companies' relationships with their wholesalers to test hypotheses based on a literature review.Findings - Coordination integration has a positive performance effect. There is co-alignment between high (low) coordination integration and high (low) product uniqueness. High (low) coordination integration is associated with high (low) demand uncertainty. High (low) authority integration is consistent with high (low) behavioral uncertainty.Research limitations/implications - This study contributes theoretically to marketing channel and business-to-business marketing literature by holistically examining the linkages among governance forms, marketing-strategic factors, exchange-contextual factors and inter-firm performance. A limitation of this study is that the research data were collected in only one country, Japan. Thus, country-specific factors might affect the analytical outcomes.Practical implications - Appropriate co-alignment among governance, strategies and contexts significantly influences performance. The findings have significant implications for manufacturing firms' channel strategies.Originality/value - This study tests the influences of two distinct dimensions of inter-firm integration on inter-firm outcomes, which few previous studies address. It comprehensively examines the linkages among governance forms, strategic factors, environmental factors and performance.
摘要翻译：目的-公司间整合是一个多维概念。这项研究旨在研究公司间整合，协调整合和权限整合两个方面的绩效影响，以及它们与战略和环境因素的协同作用。设计/方法/方法-作者使用调查数据进行了定量的实证研究日本制造业公司与批发商的关系以检验文献为基础的假设。发现-协调整合对绩效有积极的影响。高（低）协调集成与高（低）产品唯一性之间存在共存关系。高（低）协调整合与高（低）需求不确定性相关。高（低）权限集成与高（低）行为不确定性相一致。研究局限/含意-本研究通过从整体上研究治理形式，营销策略因素之间的联系，为营销渠道和企业对企业营销文献做出了贡献交流环境因素和企业间绩效。这项研究的局限性在于，研究数据仅在日本一个国家收集。因此，特定于国家的因素可能会影响分析结果。实际意义-治理，策略和环境之间的适当协调会显着影响绩效。这些发现对制造企业的渠道战略具有重要意义。原创性/价值-这项研究测试了公司间整合的两个不同维度对公司间成果的影响，而此前的研究很少涉及。它全面检查了治理形式，战略因素，环境因素和绩效之间的联系。
关键词：Authority integration；Channel performance；Coordination integration
关键词翻译：权限整合；渠道表现；协调整合
链接：https://www.zhangqiaokeyan.com/academic-journal-foreign_journal-business-and-industrial-marketing_thesis/0204113523887.html
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3.[期刊论文]Developing an Integrative Marketing Theory: Re-conceptualizing Valuation, Market Theory and Exchange
标题翻译:发展整合营销理论：重新概念化评估，市场理论和交易
期刊：《International Journal of Accounting, Finance and Risk Management》 | 2018 年第 2 期
摘要：Marketing specialists play a vanguard role in heralding a new perspective on exchange that prompts a re-conceptualization of valuation, marketing theory, and economic value theory. However the literature is inadequate in doing so in terms that are relevant for practitioners how the conceptualizations can be developed into a theoretical model for improving organizational and social-economic performance. This article contributes to marketing literature and to literature explaining how to improve organizational and social-economic performance by proposing a strategy by which the marketing perspective on exchange and valuation can be developed into a framework for an integrative marketing theory. That is to say that the article explains how and why marketing conceptualizations of valuation and exchange provide a source for determining the factors that apply as a multi-level and multi-dimensional approach to improving performance (i.e. increasing the performance of organizations and institutions in ways that create satisfactory and beneficial outcomes for a larger number of social stakeholders). This article is designed as an exploratory study of historical and contemporary conceptualizations of exchange, the market, and valuation as the means of collecting the necessary conceptual data for developing an integrative marketing theory. The exploratory study is the means for determining factors that can be applied as a multi-dimensional strategy for performance improvement. The conceptual data is triangulated to determine the conceptual categories that are expressed as factors that can be employed as a marketing model for satisfying the interests of stakeholders. In addition the article contributes to scholarship on marketing ethics by indicating how marketing theory increases the competitive advantage of businesses in a way that satisfies concerns regarding social responsibility.
摘要翻译：营销专家在预示交流的新观点方面起着先锋作用，这种观点促使对估值，营销理论和经济价值理论进行重新概念化。但是，从实践者的角度而言，文献不足，无法将概念化发展为改善组织和社会经济绩效的理论模型。本文对市场营销文献和有助于解释如何通过提出策略的企业如何改善组织和社会经济绩效的文献做出了贡献，通过该策略，可以将关于交换和估值的市场营销观点发展为整合营销理论的框架。也就是说，该文章解释了估值和交换的营销概念化如何以及为什么为确定因素提供了一种来源，这些因素可以作为一种多层次，多维度的方法来提高绩效（即以某种方式提高组织和机构的绩效）为大量的社会利益相关者创造令人满意和有益的结果）。本文旨在对交换，市场和估值的历史和当代概念化进行探索性研究，以此作为收集发展集成营销理论所需的概念性数据的手段。探索性研究是确定因素的手段，这些因素可以用作提高绩效的多维策略。对概念数据进行三角测量以确定概念类别，这些概念类别表示为可以用作满足利益相关者利益的营销模型的因素。此外，本文通过指出营销理论如何以满足社会责任关注的方式提高企业的竞争优势，为营销伦理学做出了贡献。
关键词：Co-generativeFunctionalismFormal CategorizationsAxiomatic SystemBridging Mechanism
关键词翻译：共生功能主义形式分类公理体系桥梁机制
链接：https://www.zhangqiaokeyan.com/academic-journal-foreign_detail_thesis/0204115193977.html
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4.[期刊论文]The Implementation Word Of Mouth As Part Of Integrated Marketing Communication At Beauty Clinic Giva Skin Care, Medan
标题翻译:棉兰美容诊所Giva皮肤护理整合营销传播中的口口相传
期刊：《International Journal of Scientific & Technology Research》 | 2017 年第 7 期
摘要：Even though it is a new comer in facial beauty parlors, Klinik Kecantikan Giva Skin Care, located on Jalan Sei Batanghari Medan, is able to compete with the other beauty parlors. The tight competitiveness in beauty parlors has caused it to think hard to creatively attract and increase consumers from time to time. In carrying out its marketing strategy, it applies Integrated Marketing Communication (IMC) and Transmedia Branding through varied new media which contribute ideally to develop the brand of Klinik Kecantikan Giva Skin Care to its consumers and its prospective consumers. The objective of the research was to find out and identify Word Of Mouth (WOM) as part of IMC and Transmedia Branding which have been consistently done by this beauty parlos in the last two years. The research used descriptive qualitativemethod and constructive paradigm; the data were analyzed by conducting case study. Constructivism considered that the subject (in this case, Nanda as the marketing manager of Klinik Kecantikan Giva Skin Care) was the central factor in the communicativeactivity and in the social relations and was functioned as the social control. The data were gathered by conducting observation, in-depth interviews with the marketing manager, and library study. The result of the research showed that Klinik Kecantikan Giva Skin Care applied Transmedia Brand and IMC in the form of Advertising, Direct Marketing, Interactive Media and Internet, Selling Promotion, Publicity, and Personal Selling in order to maintain its survival in the midst tight competitiveness in beauty parlor business in Medan.
摘要翻译：尽管这是面部美容院的新成员，但位于Jalan Sei Batanghari Medan的Klinik Kecantikan Giva Skin Care仍然能够与其他美容院竞争。美容院竞争激烈，导致它不时思考如何创造性地吸引和增加消费者。在执行其营销策略时，它通过各种新媒体应用了整合营销传播（IMC）和Transmedia品牌化，这对于为消费者和潜在消费者开发Klinik Kecantikan Giva Skin Care品牌起到了理想的作用。该研究的目的是找出并确定口碑（WOM）作为IMC和Transmedia Branding的一部分，在过去两年中，这名美容大师一直在进行口碑传播。该研究采用描述性定性方法和建设性范式。通过进行案例研究来分析数据。建构主义认为，该主题（在本例中为Nanda，是Klinik Kecantikan Giva皮肤护理的市场经理）是沟通活动和社会关系中的核心因素，并起着社会控制的作用。通过进行观察，与市场经理进行深入访谈以及图书馆研究来收集数据。研究结果表明，Klinik Kecantikan Giva护肤品以广告，直销，互动媒体和互联网，促销，宣传和个人销售的形式应用了Transmedia Brand和IMC，以在激烈的竞争中保持生存。在棉兰的美容院业务。
链接：https://www.zhangqiaokeyan.com/academic-journal-foreign_detail_thesis/0204115423905.html
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5.[期刊论文]Marktkettenstrukturen in der Forst- und Holzwirtschaft - Wege zur integrativen Vermarktung am Beispiel Pfalzerwald? The structure of value chains in the forest and wood product industry - Implementation of integrative marketing strategies by the exam
标题翻译:林业和木材行业的市场链结构-以Pfalzerwald为例进行整合营销的方法？森林和木制品行业的价值链结构-通过考试实施整合营销策略
期刊：《Forst und Holz》 | 2008 年第 6 期
摘要：In Zeiten globalisierter Markte streben immer mehr Betriebe der deutschen Forst- und Holzwirtschaft anstelle einzelbetrieblicher Massnahmen betriebsübergreifende Konzepte der Vermarktung an (ANONYMUS, 2005, 2006). Ziel dieser Kooperationen ist es, eine hohere Wettbewerbsfahigkeit gegenüber anderen Zusammenschlüssen zu gewinnen. Die in verschiedenen Bundeslandern gestarteten Initiativen zum Aufbau von kooperativen Zusammenschlüssen favorisieren vor allem die Cluster-Ansatze. Aufgrund der charakteristischen Merkmale der Forstwirtschaft als Wirtschaftsbranche und den gegebenen wirtschaftspolitischen Rahmenbedingungen bezweifelt aber SCHANZ (2007), ob die Anwendung des Cluster-Ansatzes tatsachlich geeignet ist, die Wettbewerbsfahigkeit der Forst- und Holzwirtschaft effektiv zu sichern. Als viel versprechende Alternative konnen stattdessen die auf die Steigerung des Kundenwerts abzielenden Marktkettenansatze angesehen werden, da diese im Gegensatz zu den Güster-Ansatzen die Moglichkeit bieten, dieForst- und Holzwirtschaft gleichermassen in integrative Vermarktungsstrategien einzubinden (SCHANZ 2007; RIECHSTEINER et al., 2004). Den Marktkettenansatzen liegt die Annahme zugrunde, dass der wirtschaftliche Erfolg aller an einer Wertschopfungskette beteiligten Betriebe prinzipiell vom Erfolg am Endkundenmarkt abhangig ist. Durch ein effektives Kundenwertmanagement entlang der Wertschopfungsketten vom Rohstofflieferanten bis zum Vertreiber des Endprodukts konnen sich kooperierende Marktkettenpartner entsprechend mittel- bis langfristig besser stellen, als ihnen dies mit einzelbetrieblichen Vermarktungsstrategien auf den unmittelbar vor- bzw. nachgelagerten Absatz- und Beschaffungsmarkten moglich ware.
摘要翻译：在全球化的市场时代，德国林业和木材工业中越来越多的公司正在努力寻求跨公司的营销理念，而不是采取单独的措施（ANONYMUS，2005，2006）。与其他联盟相比，这种合作的目的是获得更高的竞争力。在各个联邦州发起的建立合作协会的倡议特别支持集群方法。由于林业作为经济部门的特征和现行的经济政策框架，SCHANZ（2007）怀疑采用集群方法是否真正适合有效地确保林业和木材工业的竞争力。取而代之的是，旨在提高客户价值的市场链方法可以看作是一种有前途的选择，因为与商品方法相比，这些方法提供了将林业和木材工业平均纳入整合营销策略的可能性（SCHANZ 2007; RIECHSTEINER等，2004）。 。市场链方法基于这样的假设：价值链中所有公司的经济成功原则上取决于最终客户市场的成功。通过从原材料供应商到最终产品分销商的整个价值链上的有效客户价值管理，与中上游或下游直接销售和采购市场上的个别营销策略相比，合作的市场链合作伙伴在中长期内可以做得更好。
链接：https://www.zhangqiaokeyan.com/journal-foreign-detail/070406164577.html
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6.[学位论文]More Than a Library: An Outline for an Integrated Marketing Communications Campaign.
标题翻译:不仅仅是图书馆：整合营销传播运动纲要。
摘要：The evolution of the academic library occurred amidst disruptive changes in the information landscape and has resulted in changing definitions of the role of libraries on academic campuses. The Rochester Institute of Technology (RIT) Libraries are an example of the library enterprise "in transition;" however, communicating value through this transformation requires strategic communication. The present project discusses trends in communications and applies it to RIT Libraries by creating a suggested outline for the strategic and tactical components of a marketing communications campaign. Based on a review of the literature, this thesis posits that the forward-thinking library will use the changing landscape as an opportunity to create a strategic marketing program and will thus make a profound investment in its future.
摘要翻译：高校图书馆的发展发生在信息格局的颠覆性变化之中，并导致对大学校园中图书馆作用的定义发生了变化。罗彻斯特理工学院（RIT）图书馆是“转型中”图书馆企业的一个例子。但是，通过这种转变传达价值需要战略性交流。本项目讨论了传播趋势，并通过为营销传播活动的战略和战术组成部分提出了建议的大纲，将其应用于RIT图书馆。在对文献进行回顾的基础上，本文提出具有前瞻性的图书馆将利用不断变化的格局作为创建战略营销计划的机会，从而对其未来进行重大投资。
著录项
学科：Business Administration Marketing.;Mass Communications.
年度：2014
中图分类：公共建筑
链接：https://www.zhangqiaokeyan.com/academic-degree-foreign_mphd_thesis/02061602620.html
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7.[学位论文]Integrated marketing communications at community colleges.
标题翻译:社区学院的整合营销传播。
摘要：This study investigates integrated marketing communications practices at two-year community colleges in the United States and the resultant brand growth or loss over time. A survey of marketing and communication directors who are members of the National Council for Marketing and Public Relations yielded responses from 237 institutions and enrollment data from the fall 2001 and 2006 semesters. Applying models to measure IMC and brand equity, this study found a statistically significant correlation between IMC performance and enrollment at community colleges with a high IMC performance index and at those institutions that experienced stable external factors. Among colleges that implemented IMC best practices, those institutions tended to see enrollment growth. Among colleges that did not experience negative external impacts during the study period, those with a low IMC performance index experienced a loss of enrollment and those with a high IMC performance index experienced enrollment growth. The findings suggest that community colleges may have an opportunity to enhance enrollment by implementing an integrated marketing communications program.
摘要翻译：这项研究调查了美国两年制社区大学的整合营销传播实践，以及由此产生的品牌随着时间的流逝而增长或丧失的情况。全国营销和公共关系委员会成员对营销和传播总监的调查得出了237个机构的反馈以及2001年和2006年秋季学期的入学数据。通过应用模型来测量IMC和品牌资产，本研究发现IMC绩效与具有较高IMC绩效指数的社区大学和经历稳定外部因素的机构的入学率之间存在统计学上的显着相关性。在实施了IMC最佳实践的大学中，这些机构的入学人数趋于增长。在研究期间未遭受负面外部影响的大学中，IMC绩效指数低的大学招生减少，而IMC绩效指数高的大学招生增长。调查结果表明，社区大学可以通过实施整合的营销传播计划来增加入学率。
著录项
学科：Education Community College.;Journalism.;Business Administration Marketing.
年度：2008
链接：https://www.zhangqiaokeyan.com/academic-degree-foreign_mphd_thesis/02061117210.html
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8.[学位论文]Challenging the necessity of organizational community for rhetorical genre use: Community and genre in the work of integrated marketing communication agency writers.
标题翻译:挑战组织社区使用修辞体裁的必要性：社区和体裁在整合营销传播机构作家的工作中。
摘要：Abstract not available.
摘要翻译：摘要不可用。
著录项
学科：Business Administration Marketing.;Language Rhetoric and Composition.;Sociology Organizational.
年度：2007
中图分类：贸易经济；语言学
链接：https://www.zhangqiaokeyan.com/academic-degree-foreign_mphd_thesis/02061147741.html
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9.[学位论文]An examination of integrated marketing communication in U.S. public institutions of higher education.
标题翻译:对美国公共高等教育机构中整合营销传播的审查。
摘要：This dissertation examines the strategic process of integrated marketing communication (IMC) and its application in U.S. public institutions of higher education (IHEs). Although many colleges teach IMC concepts, the literature suggests far fewer institutions actually practice what they preach with respect to IMC. And yet, IMC has the potential to deliver several advantages to IHEs such as higher quality of communications, cost efficiencies, improved selectivity of students, positive impact on financial sources, and enhanced brand equity.;The recent explosion of media venues and opportunities has dramatically altered the communication environment and has started to cause a fundamental shift in how colleges and universities promote their institutions. Even though there seems to be a current proliferation of applicants, the higher education market has become increasingly competitive, as institutions strive to build and reinforce their "brands" by attracting the finest students to their campuses. Thus, this research seeks to understand whether IHEs utilize integrated marketing communication and, if so, how such efforts contribute to their institutional success.;Quantitative survey research was conducted to analyze the impact of IMC on 82 leading U.S. public colleges and universities (as ranked by U.S. News & World Report). The Four Stages of IMC framework, based on studies of the American Productivity and Quality Center, served as the foundation for the research. In addition, the concepts of open systems theory were examined as possible factors that influence the implementation of IMC. To further expand upon the findings of the survey, qualitative interview research was conducted with nine of the survey respondents.;The research revealed several variables impact IMC in U.S. public IHEs to include leadership, formal communication mechanisms, and open systems orientation. In addition, IMC was shown to contribute to heightened student selectivity and institutional brand recognition. The research also considered whether differences exist between an institution's IMC level and its Carnegie classification, geographic location and U.S. News & World Report ranking. Finally, the research revealed that IHEs do not necessarily follow a linear process through the Four Stages of IMC framework. Thus, a modified framework is suggested for future research consideration.
摘要翻译：本文研究了整合营销传播（IMC）的战略过程及其在美国公共高等教育机构（IHE）中的应用。尽管许多大学教授IMC概念，但文献表明，实际上很少有机构实践关于IMC的讲道。然而，IMC有潜力为IHE带来几项优势，例如更高的沟通质量，成本效率，对学生的选择性提高，对财务来源的积极影响以及品牌价值的提升。；最近媒体场所和机会的激增改变了沟通环境，并已开始引起高校促进机构发展的根本转变。尽管目前似乎有大量的申请者，但随着机构努力通过吸引最优秀的学生到校园来建立和巩固自己的“品牌”，高等教育市场变得越来越有竞争力。因此，本研究旨在了解IHE是否利用整合营销传播，如果如此，这些努力如何促进其机构成功。;进行了定量调查研究，以分析IMC对82所美国领先公立大学和大学的影响（排名美国新闻与世界报道）。基于美国生产力和质量中心的研究，IMC框架的四个阶段是该研究的基础。此外，还研究了开放系统理论的概念，作为可能影响IMC实施的因素。为了进一步扩展调查的结果，对9名受访者进行了定性访谈研究;该研究揭示了影响IMC在美国公共IHE中的几个变量，包括领导力，正式沟通机制和开放系统导向。此外，IMC还被证明有助于提高学生的选择性和机构品牌知名度。该研究还考虑了该机构的IMC级别与其卡内基分类，地理位置和《美国新闻与世界报道》排名之间是否存在差异。最后，研究表明，IHE不一定通过IMC框架的四个阶段遵循线性过程。因此，建议对框架进行修改，以供将来研究之用。
著录项
学科：Business Administration Marketing.;Education Higher.
年度：2007
链接：https://www.zhangqiaokeyan.com/academic-degree-foreign_mphd_thesis/02061156632.html
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10.[学位论文]Integrated marketing strategies for maximizing customer value.
标题翻译:整合营销策略以最大化客户价值。
摘要：Research in marketing (although scant) until now has focused on measuring customer lifetime durations and revenues (or customer equity). The costs of serving customers and its relation to profits have however been ignored so far. Models developed until now do not provide a dynamic framework for managers to maximize customer value given that a customer is predicted to be active. In this study we develop a framework that allows managers to (1) proactively maintain/improve customer relationships (using an integrated array of marketing strategies), and (2) maximize customer value. This study consists of two phases. In the first phase, based on the commitment-trust theory of customer-firm relationships, we hypothesize and test the effects of covariates such as customer exchange variables, and various marketing mix strategies available to a manager, on a given customer's predicted activity pattern. This information is then used to assess the Net Present Value (NPV) of the future purchases of the customer—in other words Customer Value. The customer database of a large high technology firm would be used for the purposes of empirical illustration. The database concentrates on the business-to-business market, and includes data on individual level marketing mix and cost information, across multiple channels of communication including the
摘要翻译：到目前为止，市场营销方面的研究（尽管很少）一直专注于衡量客户的生命周期和收入（或客户权益）。到目前为止，服务客户的成本及其与利润的关系一直被忽略。假定客户是活跃的，到目前为止开发的模型还没有为经理提供动态框架来最大化客户价值。在本研究中，我们开发了一个框架，该框架使管理人员能够（1）主动维护/改善客户关系（使用一系列集成的营销策略），以及（2）最大化客户价值。这项研究包括两个阶段。在第一阶段，基于客户-公司关系的承诺-信任理论，我们假设并测试了协变量的影响，例如客户交换变量和经理可用的各种营销组合策略，对给定客户的预期活动模式的影响。然后，此信息将用于评估客户未来购买的净现值（NPV），即客户价值。大型高科技公司的客户数据库将用于实证说明。该数据库专注于企业对企业的市场，并包括跨
著录项
学科：Business Administration Marketing.
年度：2002
中图分类：贸易经济
链接：https://www.zhangqiaokeyan.com/academic-degree-foreign_mphd_thesis/02061361780.html